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Waterloo University, Faculty of Health - True Founder Book Launch
The Challenge
We were approached by the Faculty of Health at the University of Waterloo to capture their book launch event featuring Marc Lafleur, the co-founder of truLOCAL and author of the book "True Founder". The university was hosting the event, and they wanted us to capture a variety of photos that could be used to promote on social media. The photos needed to include candids, shots of the speakers, group photos, and photos of the book signing. The client's aim was to showcase the event's atmosphere and capture the audience's enthusiasm to promote the author's inspiring message to aspiring entrepreneurs.
Our Solution
To meet the client's needs, we provided event photography services to showcase the importance of the event and Marc Lafleur's inspiring message. We assigned a top photographer who worked closely with the client to understand their requirements and create a shot list. Our team arrived early at the venue, using high-quality equipment to ensure the photos were sharp, clear, and well-lit. During the event, our photographer captured candid moments of the audience, speakers, and author interacting, showcasing the atmosphere and emotions of the event. We also captured shots of the speakers, including Marc Lafleur, as they delivered their messages to the audience. Our team ensured that every essential moment was captured, from the start of the event to the book signing. After the event, our team edited and retouched the photos to perfection. We provided the client with approx. 300 photos, both web-optimized and high-resolution, in an online gallery to view. The Faculty of Health is able to share our custom gallery and use the photos to promote the event on their website and social media.
Project Assets
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Burlington, ON, L7N 3N2
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